Bay Area Discovery Museum Staff
Chief Executive Officer
Kelly joined Bay Area Discovery Museum in January of 2020. Before BADM, she served as the Deputy Director of the Oakland Museum of California (OMCA) for six years. Prior to OMCA, Kelly held leadership roles at the Art Gallery of Ontario in Toronto, Canada, and the Museum of Contemporary Art San Diego. Kelly also serves on the Board of the American Alliance of Museums.
Brandy joined the Bay Area Discovery Museum in 2012 with more than 15 years of experience in fundraising, museum education, and early childhood education. Her professional background includes working as a preschool teacher and center director, an educator for institutions such as the National Gallery of Art and the Phillips Collection, and a fundraiser for George Washington University and UCSF. Brandy holds a B.A. from Occidental College and M.A. degrees in art history and museum studies from George Washington University. She currently serves on the Board of Directors for the Museum Education Roundtable, which produces the only peer-reviewed journal for the museum education field.
Director of Education
Prior to joining the Bay Area Discovery Museum as the Director of Education, Janine served as the Associate Director of Education at the Contemporary Jewish Museum in San Francisco. Her background as a museum educator and arts administrator—including working as the Associate Manager of the Learning Through Art artist residency program at the Guggenheim Museum—will serve her at BADM as she manages the team responsible for developing resources and creating programming for BADM’s diverse audiences, including parents and caregivers and their children, as well as school groups and community partners. In her role at BADM, Janine will also draw on her experience teaching workshops and leading professional development sessions. Janine holds a BA in Drama from Northwestern University and an MA in Arts Administration from Teachers College, Columbia University.
Chief Financial Officer
Sojeila joined the Bay Area Discovery in 2020, bringing with her a depth of broad financial experience. Over the past decade, Sojeila has served as an interim executive at numerous nonprofits, including arts, advocacy, and direct services organizations. Her direct museum experience includes serving as the Interim CFO at the Oakland Museum of California, and as Interim Deputy Director at the Children’s Creativity Museum in San Francisco. Sojeila holds an MBA degree from the UCLA, and has built her career around her passion for using finance as a tool for social change.
Head of HR & Talent
Kim arrived at BADM in May 2019. She leads the Human Resources team with a noted emphasis on the “humanity” part of her role. Prior to joining BADM, Kim spent over 20 years working in H.R. in entertainment, media, tech and non-profit environments. She earned B.A. degrees in Communication and Education from Denison University and her M.S. in Human Resources Management from Golden Gate University. As a lifelong supporter of the Sesame Workshop and a professed disciple of Fred Rogers and Jim Henson, Kim feels right at home and inspired in an organization focused on childhood education.
Director of Marketing and Visitor Experience
As BADM’s Director of Marketing and Visitor Experience, JJ oversees the team responsible for creating a welcoming, valuable, and consistent experience for all of BADM’s audiences. He brings to this role years of experience working with children in a variety of professional capacities, a passion for marketing, and a strong belief in investing in early childhood. Prior to joining BADM in 2017, JJ served as the Marketing & Communications Director for Troon Golf – Marin Country Club. He holds a Bachelor’s in History from Colorado State University, and a Master’s of Business Administration from Sonoma State University.
BADM is a partner of the Golden Gate National Parks.
Financial Statements and Annual Reports
Browse BADM’s annual reports and financial statements.
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