The Bay Area Discovery Museum and its Center for Childhood Creativity Launch Creativity Catapult – Bay Area Discovery Museum

The Bay Area Discovery Museum and its Center for Childhood Creativity Launch Creativity Catapult

Research-based, expert-curated collection of activities promote creativity skills in children ages 2-14

Sausalito, CA – The Bay Area Discovery Museum (BADM), with its research division the Center for Childhood Creativity (CCC), today launched Creativity Catapult – an online collection of activities to promote creativity development in children ages 2 to 14. Curated by experts with contributions from esteemed education institutions from around the globe, the collection represents a broad range of interests and skill levels with topics ranging from cooking to coding.

An initial collection of 55 activities is now available at, with more to be added in coming weeks. Creativity Catapult is intended for practitioners charged with raising a generation of future innovators – parents, teachers and informal educators – as well as kids themselves. Activities can be filtered by age, topic, number of participants, level of complexity, duration of time, cost and skill.

Creativity Catapult is made possible thanks to generous charitable support from The Walt Disney Company.

Activities in Creativity Catapult are research-backed, with each linking to one or more of the CCC’s “7 Components of Creativity” (imagination and originality, flexibility, decision making, communication and self-expression, collaboration, motivation, and action and movement) established in Inspiring a Generation to Create (Center for Childhood Creativity, 2015).

The activities were also evaluated by an external review board comprised of experts in creativity development and education. In addition to ensuring the activities promote creativity skills, the review board looked for activities that are naturally fun and interesting and that are easy to do with inexpensive materials.

Current contributors to Creativity Catapult, in addition to the Center for Childhood Creativity, include Destination Imagination; DreamYard; Inner-City Arts; Playworks; and KaBOOM!.

Creativity Catapult will continue to expand, with new activities being added all the time. The website also provides an opportunity for individuals and organizations to submit an activity for consideration.


About the Bay Area Discovery Museum

The Bay Area Discovery Museum has been at the forefront of early childhood education for 25 years, welcoming millions of children, parents and teachers to its iconic site at the foot of the Golden Gate Bridge on 7.5 acres of National Park land in Sausalito, CA. As an independent 501(c)(3) nonprofit organization, the Museum’s mission is to ignite and advance creative thinking for all children. The Bay Area Discovery Museum is the only museum in the United States that combines a research division, a laboratory preschool, and comprehensive programming at the intersection of creativity development and STEM. Learn more at


About the Center for Childhood Creativity

The Center for Childhood Creativity is the Bay Area Discovery Museum’s research and advisory division established in 2011 to bridge the gap between academic research in the fields of neuroscience, education, psychology, and creativity studies with the practitioners charged with raising a generation of future innovators. The CCC works at a national scale to advance our understanding of creativity development and advocate for its critical importance. Learn more at




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